Author: Alexander Irving
What Not to do in Public Places
Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a ‘private’ conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? An […]
PR isn’t Just About Media
We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day (pardon the pun). There’s not much for me to […]
Are You Twittering?
Ouch! I’ve been a fuddy-duddy (Bet you haven’t heard that word in a while). I first heard about Twitter well over a year or so ago and my immediate reaction was, “puleeeze … another texting toy” having nothing to do with salon, spa or beauty pr, and gave it no more thought than that. I […]
Do-it-Yourself Public Relations?
When you get down to it, that’s what BeautyPRpro is about. Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get ’em yourself. It’s all about advancing your […]
Life-Changing PR for Salon & Spa Owners – Ready for Download
“Life-Changing PR” for Salon & Spa Owners A promise is a promise. All our new subscribers will now find a direct download link to their copy of “Life-Changing Public Relations for Salon & Spa Owners” in their email verification reply. Whew! It took a while to get that one finished. Thanks for waiting. We hope […]
Good Salon PR -‘One’ Resolution Away – Just Do It!
Happy New Year To You All! Are you any good at keeping New Year Resolutions? We suspect not. Like you, we used to make a bunch of those every year, with truly the best of intentions, only to find the newly-minted days slipping by once again. We were ‘consumed’ by daily life robbing our time […]
Ever Have a Swishing Party?
PR ‘old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade. Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and […]
Merry Christmas and Happy New Year!
By the time we got around to getting our Christmas card out this year, Anne Vasey, our invaluable right hand here at Esche & Alexander and BeautyPRpro, was on vacation for the holidays, so it’s just the three of us pictured above. We wish you the Merriest of Christmases and the Happiest of New Years. […]
The World Wide Web Is a Very ‘Sticky’ Place
Old adage in the PR business Never, Never, (repeat) Never, put anything ‘in print’ you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its “New Media” derivatives are also today’s “in […]
Show Yourself! – Get a ‘Gravatar’
Try it! It’s fun. Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter. In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that […]