Our Services
Esche & Alexander Public Relations is a long-respected national beauty PR firm that specializes in both the professional and retail segments of the beauty industry.
In the print and online media, our clients have appeared in all the major consumer magazines editorial… from Vogue, Allure, Elle and InStyle to Cosmopolitan, Harper’s Bazaar, W, and Self, to name but a few.
Salon industry media include American Salon, Modern Salon, Beauty Launchpad, Salon Today, Nails Magazine, Nail Pro, California Stylist, Estetica, New Beauty, Beauty Store Business, behindthechair.com, In Print, and Salon Magazine. Newspaper coverage includes The New York Times, The Los Angeles Times and The Wall Street Journal. Of course, our clients have appeared on many of the online dot.coms, and with influential bloggers.
Broadcast media covers the prime-time national gamut from NBC Today Show, CBS Sunday Morning, ABC Good Morning America, Fox and CNN to all key market local/regional television affiliates (morning talk shows, news segments, etc.)
Services include:
- Strategic Full-Circle Communications Planning
- Key Messaging
- Image Development
- Brand Building and Troubleshooting
- Print, Broadcast and Online Placement
- Brand Feature Stories (Writing and Placement)
- Media Planning
- Event Concepts, Planning and Management
- Press Releases/Press Kits
- Developing / Executing PR Campaigns
- Promotional Tie-Ins
- Advertising – Concept/Creative, Content, Placement
- Recruitment
- Newsletters
- Website Creation/Updates (imaging, concept, content, maintenance, work with designer)
- Professional Writing and Editing
- Blog Writing
- Awards Recognition Programs
- Sponsor/Speaker Opportunities
- Hair Fashion Photography Collections (concept, copy, working with photog, sending press)
- Brand Affiliations and Partnerships
- Charity Tie-Ins and Participation
- Pitching Editorial Ideas/Sending Press Materials to Consumer and Professional Beauty Media
- Development of Marketing/Sales Support Materials