We’re not a big agency nor do we wish to be. We’re hands-on at the top, focusing on your needs, principal-to-principal. We don’t overpromise and we’re known for the long-lasting relationships we have formed with our clients, the media and throughout our industry.
Fact is, we’re high energy, hands-on pros whose performance and diverse, in-depth experience is what speaks for itself. Originally a New York agency, we are now headquartered in Southern California but working with clients all over the world. Our clients range from big corporations, small start-ups, chains, associations, event management and individual talents, already famous and not famous at all – yet!
Sharon Esche Irving
Sharon has served clients in all categories and aspects of the retail and professional beauty industry. This includes hair care, hair color, skin care, nail care, health, nutrition, fitness, and fashion.
In addition to having worked with clients in these areas, Sharon has spent many years on the client side, as head of Public Relations and Advertising for Clairol’s Professional Products Division in New York, and on the media side, as both an award-winning journalist, columnist, and author. This has proved invaluable experience in interpreting her clients’ needs. She is an often-quoted writer and beauty authority in her own right, and is a co-author and contributing editor of several consumer beauty books, two of which involved a national media tour with MacMillan and G. P. Putnam Publishers.
Sharon has also conceived and created numerous professional beauty industry firsts. Some continue to this day and have set the standard for many events, concepts, and organizations that have followed.
Books & Other Credits (Partial list)
- Freelance Feature Writer (New York Times, Harper’s Bazaar, others)
- Co-Author: Color Your Life With Hair Color with Louis Licari – G.P. Putnam & Sons (Hardcover – 1985, Softcover – 1989): National Media Tour — Broadcast & Print/Major Markets
- Co-Author: ‘How to Cut, Curl & Care For Your Hair’ with Charles Booth – MacMillan (Softcover – 1985, Hardcover – 1990); National Media Tour – Broadcast & Print/Major Markets
- Columnist – Beauty Fashion Magazine, New York, NY
- Contributing Editor — Always In Style by Doris Pooser with Expert Advice From Suki Duggan
- Contributing Writer – Hatten: Tower of Memories by Bobbye Glover Dixon
Before “doubling the dynamics” at Esche & Alexander in the early ´90s, Alex Irving was Founder, President, and Executive Producer for New York City-based ATI Multi-Media Communications. His company specialized in creating national sales and marketing meetings, and informational, educational and motivational programs for business and industry. Producing communications ranging from “live” Broadway-style shows, to video, film, slides and multi-image communications, Mr. Irving was the recipient of numerous Gold and Silver awards at the prestigious International Film and Television Festival of New York for business communications excellence on behalf of his Fortune 1000 clients.
Over the years, his client list included: American Express; AT&T; Boehringer-Ingelheim; Carter-Wallace Pharmaceuticals; Corning Glass; GTE-Sylvania; Heublein – Spirits Group; Heublein; Honeywell; IBM; Lockheed; Marine Midland Bank; Mobil Oil; New York Stock Exchange; Pfizer; Roerig Pharmaceuticals; Schenley Industries; Smith & Wesson; Somerset Importers; Wallace Laboratories; White Motor Corp., to name only a few.
Marketing, Sales & Product Development
Lynn brings a wealth of experience in product development, marketing, sales, and management expertise to Esche & Alexander. Her previous positions in marketing and product management with cosmetic and personal care companies such as Revlon International, Clairol, Elizabeth Arden, Helena Rubinstein, and Gillette’s Eve of Roma Division in New York, Boston and Montreal, helped prepare her for the post of President of Payot-Paris USA (ITTE).
Lynn has consulted with many skincare, medi-spa, spa and salon-related businesses over the years. Other past corporate consulting clients include Dioptics Medical Products, Geneda, Lume’, Redken Laboratories, Kayla Beverly Hills, Aclime’ LifeSpas, MD Performance Skincare, Skin of Norway and YG Laboratories Inc., a private label skin care company, where she was also a member of their Board of Directors for three years.
She is co-founder and twice President of Beauty Industry West (BIW), a cosmetic trade association with 400+ members based in Southern California and is currently a BIW Board member. She is also a member of Cosmetic Executive Women (CEW) and a past-member of ISPA, the international spa trade association, where she served on the Education Committee for two years.