Digital Photos for Salon PR – Ready for Prime-Time?

Posted by Alexander Irving under General, Industry Opportunities, Photography

Photos are Everything for Salon PR If you are headed for an industry show here are a few photo tips for getting good editorial shots with your digital snapshot camera. Occasionally, we (or the magazines) get emails with photos that are simply too pixel-lean … too small.  They look fine on a computer screen at […]

PR Opportunities at The International Haircolor Exchange (IHE)

Posted by Alexander Irving under Building Authority, General, Industry Opportunities

Opportunity Knocks If you are serious about moving your PR efforts ahead, in our recent post (Get Out of the Salon . . .  And the Neighborhood), we recommended several unique event activities to expand your personal universe and give you some great material for local media. Well, the International Haircolor Exchange is coming right […]

Get Out of the Salon and the Neighborhood

Posted by Alexander Irving under Building Authority, Editorial Insights, General, Getting Started, Industry Opportunities, Strategy, The PR Mindset, Tips & Tricks

You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, locally, […]

All The World’s a PR Stage – Are You Ready?

Posted by Alexander Irving under Editorial Insights, General, Getting Started, The PR Mindset, Tips & Tricks

We’re Guessing, No The previous post asked the “Supermarket Conversation” question :-). That’s enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the […]