How-To
10 ‘Don’t Be’ PR Tips – Perception Counts
How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer … this is for you. Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means […]
Is This You? Just … so busy.
“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times? Because it’s a universal truth and we all […]
Salon PR Tip – Respect Editor’s Inboxes
You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), […]
How Scary Is Your On-Line Reputation?
Care for Your Personal and Professional Brands Freedom of Speech? Sure! It’s a free country. Post whatever you want. But, there are consequences. Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you […]
Salon PR Tip – Understand Editorial Media Requirements
Online and Print are Two Different Beasts What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc. It’s annoying (and […]
Salon Pro Facebook ‘Sins’ – Part I
Do You Use a Personal Facebook Profile for your Salon Industry Business? Many salon pros (and businesses) are using their Facebook personal profile for their professional side. You may have originally chosen to use your personal profile because: You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment […]
Goodbye Boring Cut-A-Thons!
What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: “I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause […]
Make an Impression That Sticks
How Do You Make an Impression? PR is more than press releases, it’s very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges. What is it that differentiates us? What makes us ‘memorable’? How we look? How we speak? What we […]
Your Salon VIP Card – The Media Attractor Factor
What’s a VIP Card? It’s a sure-fire way to catch the attention of your local media. Looking and feeling like a credit card, a salon VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus is on how you can […]
What’s Your Excuse?
Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not doing anything about their PR. “I can’t afford to hire a PR agency.“, or, I can’t afford monthly commitments“. Those two have always been the biggies. Well we’ve figured that one out for you. Check out PR a la […]