Tips & Tricks
10 ‘Don’t Be’ PR Tips – Perception Counts
How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer … this is for you. Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means […]
Salon PR Tip – Respect Editor’s Inboxes
You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), […]
Salon PR Tip – Understand Editorial Media Requirements
Online and Print are Two Different Beasts What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc. It’s annoying (and […]
Salon Pro Facebook ‘Sins’ – Part I
Do You Use a Personal Facebook Profile for your Salon Industry Business? Many salon pros (and businesses) are using their Facebook personal profile for their professional side. You may have originally chosen to use your personal profile because: You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment […]
Hair Photos – Slapping Posters Up on Walls?
Is it About Hair Photos, or Storytelling? There’s no shortage of salon professional hair photos in the beauty social media universe. Thousands of stylists spend hours uploading their hair photos to salon pro websites hoping to attract new clients, and show friends their good work. Sadly, with all that time and effort, most are just […]
Goodbye Boring Cut-A-Thons!
What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: “I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause […]
Make an Impression That Sticks
How Do You Make an Impression? PR is more than press releases, it’s very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges. What is it that differentiates us? What makes us ‘memorable’? How we look? How we speak? What we […]
What’s Your Excuse?
Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not doing anything about their PR. “I can’t afford to hire a PR agency.“, or, I can’t afford monthly commitments“. Those two have always been the biggies. Well we’ve figured that one out for you. Check out PR a la […]
And the ABCH Winners Are …..
Drum Roll Please We’re announcing the winners 🙂 Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full […]
Do Your Salon Clients Really Open Your Email?
Just because you write doesn’t mean you’re read … How do you look through your incoming email pile after you’ve been away from your desk? you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’ fields stream int and the top window darkens with unread emails.. You sigh, and scan for […]