Do Your Salon Clients Really Open Your Email?
Just because you write doesn’t mean you’re read …
How do you look through your incoming email pile after you’ve been away from your desk?
you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’ fields stream int and the top window darkens with unread emails..
You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this category. Few deletions have happened.
OK … Urgent emails are dealt with
here’s the critical part. Reader’s final review —- “Gotta check it out” … or …“It’s dumb,
I always get a perverse kick out of knocking down the number of emails I do that by scanning the ‘From:’,and ‘Subject:’, fields again.
Dumb , boring, or predictable = Delete
Interesting, appealing, engaging … Gotta check it out? = Save
So the next 30 seconds sound like this:
Delete … delete … delete …. don’t delete … don’t delete … delete … delete … don’t delete
… delete … delete … don’t delete … delete
Sound familiar? Am I wrong?
You spend a great deal of time and effort planning a promotion or offering etc. But, unless you made the final email review cut, they never saw your offer. I know … you have great in-salon signage? 🙂
It’s the subject line
Just like newsstand magazines, it’s the headline that grabs ‘em long enough to get them started. Better have a good first paragraph. Here is a link to a PDF of headline suggestions for your consideration … tried and true and offered by Chris Garrett (http://www.chrisg.com) and Authority Blogger. .
Download the PDF.
Thanks for this great post! I am always looking for ways to improve our email campaigns. I’ve downloaded the PDF file and will refer to it the next time I am trying to figure out how to write an effective subject line.
My pleasure. You’re our reader and this stuff is for you. 🙂