Tips & Tricks
A Twitter Guide for Salon Industry Professionals and Businesses – Part 1
Part 1 of a 2 part series Twitter – Your ‘Aha!’ moment? OK gang. Many of you have confessed to being Twitter ‘challenged’. In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months. No surprise. Twitter itself has […]
Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!
Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back […]
Your Website is Your Long-Term Best PR – Part 1
Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation … it’s such a critical piece of the public relations and marketing mix today. It’s no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, […]
New Features for BeautyPRpro
What Do You Think? You may not have noticed, but we added a feature to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page. Bloggers, and those with websites especially take note – We also added the […]
Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’
Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media. What if you […]
Twitter for On-Line Scheduling or What?
Get it While it’s Hot! Chris Brogan (@chrisbrogan on Twitter, and chrisbrogan.com on his blog), is a person we suggested you follow on Twitter in our recent Twitter blog post . He just tweeted a very hot idea he found on Mr. Tweet (don’t ask…we’ll explain later). Within hours it’s been retweeted over 200 times […]
Are You Twittering?
Ouch! I’ve been a fuddy-duddy (Bet you haven’t heard that word in a while). I first heard about Twitter well over a year or so ago and my immediate reaction was, “puleeeze … another texting toy” having nothing to do with salon, spa or beauty pr, and gave it no more thought than that. I […]
Ever Have a Swishing Party?
PR ‘old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade. Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and […]
Two Killer Salon PR Ideas for Under $100
Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA ’09! (Note Deadline To Enter: Feb 2nd) Show Your Staff ‘I’m Not Just a Hairdresser‘, the 4-part Video […]
The VIP Card – A Media Attention-Getter
What’s a VIP Card?
Looking and feeling like a credit card, a VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus in this post is on how you can use it to garner more local media awareness . . . without looking moochy.
Although VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post ‘Good PR in a Bad Economy‘.