Ramblings
10 ‘Don’t Be’ PR Tips – Perception Counts
How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer … this is for you. Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means […]
Is This You? Just … so busy.
“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times? Because it’s a universal truth and we all […]
Salon PR Tip – Respect Editor’s Inboxes
You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), […]
How Scary Is Your On-Line Reputation?
Care for Your Personal and Professional Brands Freedom of Speech? Sure! It’s a free country. Post whatever you want. But, there are consequences. Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you […]
A Shout-Out to our NAILERATTI as Fashion Trailblazers
The ‘Naileratti’ With New York Fashion Week (Feb. 7-11) upon us, and nail fashion coverage sharing the media spotlight, what better time to pay tribute to our talented nail peers and pioneers. They are the Naileratti (my term) … those who have turned the heads and earned the respect of the world’s leading fashion designers […]
Sharing a Beautiful Day- Our Anniversary!
It’s Our Wedding Anniversary! Normally I only post about stuff that’s important to you. Today I post selfishly about something that is very important to me. A good number of you who subscribe here know us so I thought you’d enjoy this personal sharing. It is a large piece of who we are. Sharon and […]
Hair Photos – Slapping Posters Up on Walls?
Is it About Hair Photos, or Storytelling? There’s no shortage of salon professional hair photos in the beauty social media universe. Thousands of stylists spend hours uploading their hair photos to salon pro websites hoping to attract new clients, and show friends their good work. Sadly, with all that time and effort, most are just […]
Goodbye Boring Cut-A-Thons!
What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: “I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause […]
What’s Your Excuse?
Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not doing anything about their PR. “I can’t afford to hire a PR agency.“, or, I can’t afford monthly commitments“. Those two have always been the biggies. Well we’ve figured that one out for you. Check out PR a la […]
When Were You Happy Right Down to Your Very Soul?
Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over. We bring our experience and talent to the table […]