Tips & Tricks
Good PR in a Bad Economy
Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you! Slowing economies are ripe […]
The World Wide Web Is a Very ‘Sticky’ Place
Old adage in the PR business Never, Never, (repeat) Never, put anything ‘in print’ you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its “New Media” derivatives are also today’s “in […]
Show Yourself! – Get a ‘Gravatar’
Try it! It’s fun. Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter. In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that […]
Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro
Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend […]
Holiday Events Mean More PR
There is no time like the holidays . . . . . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media! Motivating For The Clients! Motivating For Your Staff! Motivating For The Media! And with holiday season just around the corner, it’s […]
Get Out of the Salon and the Neighborhood
You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, locally, […]
All The World’s a PR Stage – Are You Ready?
We’re Guessing, No The previous post asked the “Supermarket Conversation” question :-). That’s enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the […]
How Do Your Clients See You?
Who You Were, or Who You Are? The fact that you are here means you’re probably thinking about your professional image … perhaps making it a bit stronger … edgier … more competitive. Some might only be seeking to freshen up their image to attract new clients … and excite their existing ones. Of course […]