Salon PR Tip – Understand Editorial Media Requirements
Online and Print are Two Different Beasts
What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.
It’s annoying (and time-wasting) when an editor asks for a print-ready image and you send a 72 DPI, web-ready image with JPEG artifacts and stretching (ugh). What they really could use is a high-resolution TIFF, PNG or low-compression JPG. If you don’t understand what I am talking about, you need to, the same as you need to understand the chemistry of hair color.
Either take a class, or spend time reading up on the topic. Here are several web resources that may help you with what you ‘need’ to know.
- All About Digital Photos – Two sections are a must read here – ‘Changing DPI’ and ‘The Myth of DPI’.
- DPI and PPI Explained
- Image File Types I
- Image File Types II
But I Don’t Have Photoshop!
Download your choice and keep it handy.