Author: Alexander Irving
Authenticity, Transparency, Privacy and Our Public Persona
Reach Out & Touch Someone We’ve written a number of blog posts on staying aware of your on-line legacy when participating in the social media community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place). The thrust of the posts was primarily to make you aware […]
Don’t Neglect Great Opportunities to Get Good PR
All It Takes is an Hour or Two Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and national […]
HAIRCARE Live to Give – Damn Newsworthy!
Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy […]
How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells
Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court. If you don’t get it ( or you […]
Your Website is Your Long-Term Best PR – Part 1
Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation … it’s such a critical piece of the public relations and marketing mix today. It’s no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, […]
New Features for BeautyPRpro
What Do You Think? You may not have noticed, but we added a feature to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page. Bloggers, and those with websites especially take note – We also added the […]
Salon Blog and Twitter – A Yummy Combination
Get ‘Engaged’ As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social media tools […]
Compelling Copy Gets You Published
by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles. […]
Consistency Counts
Being Consistent. “Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. […]
Is Your Salon or Spa ‘Beloved’ in Your Community?
This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become […]