Strategy
Are You Twittering?
Ouch! I’ve been a fuddy-duddy (Bet you haven’t heard that word in a while). I first heard about Twitter well over a year or so ago and my immediate reaction was, “puleeeze … another texting toy” having nothing to do with salon, spa or beauty pr, and gave it no more thought than that. I […]
Do-it-Yourself Public Relations?
When you get down to it, that’s what BeautyPRpro is about. Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get ’em yourself. It’s all about advancing your […]
Good Salon PR -‘One’ Resolution Away – Just Do It!
Happy New Year To You All! Are you any good at keeping New Year Resolutions? We suspect not. Like you, we used to make a bunch of those every year, with truly the best of intentions, only to find the newly-minted days slipping by once again. We were ‘consumed’ by daily life robbing our time […]
Two Killer Salon PR Ideas for Under $100
Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA ’09! (Note Deadline To Enter: Feb 2nd) Show Your Staff ‘I’m Not Just a Hairdresser‘, the 4-part Video […]
The VIP Card – A Media Attention-Getter
What’s a VIP Card?
Looking and feeling like a credit card, a VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus in this post is on how you can use it to garner more local media awareness . . . without looking moochy.
Although VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post ‘Good PR in a Bad Economy‘.
Good PR in a Bad Economy
Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you! Slowing economies are ripe […]
Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro
Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend […]
Get Out of the Salon and the Neighborhood
You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, locally, […]
How Do Your Clients See You?
Who You Were, or Who You Are? The fact that you are here means you’re probably thinking about your professional image … perhaps making it a bit stronger … edgier … more competitive. Some might only be seeking to freshen up their image to attract new clients … and excite their existing ones. Of course […]