Strategy
PR at its Best: Simple and Old-Fashioned
Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and […]
Your Website is Your Best Long-Term PR-Part 2
Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. […]
A Twitter Guide for Salon Industry Professionals and Businesses – Part 2
Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your ‘Aha’ Moment we looked at how to Twitter with a salon industry focus. This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you […]
A Twitter Guide for Salon Industry Professionals and Businesses – Part 1
Part 1 of a 2 part series Twitter – Your ‘Aha!’ moment? OK gang. Many of you have confessed to being Twitter ‘challenged’. In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months. No surprise. Twitter itself has […]
Authenticity, Transparency, Privacy and Our Public Persona
Reach Out & Touch Someone We’ve written a number of blog posts on staying aware of your on-line legacy when participating in the social media community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place). The thrust of the posts was primarily to make you aware […]
HAIRCARE Live to Give – Damn Newsworthy!
Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy […]
How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells
Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court. If you don’t get it ( or you […]
Getting Passionate About Your industry – WOW!
Alex and I Are Passionate About Our Industry. We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice 🙂 I’m Still on a High What am […]
Salon Blog and Twitter – A Yummy Combination
Get ‘Engaged’ As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social media tools […]
Consistency Counts
Being Consistent. “Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. […]