HAIRCARE Live to Give – Damn Newsworthy!

Posted by Alexander Irving under Building Authority, Editorial Insights, General, In-Salon Event Ideas, Industry Opportunities, New Media, Strategy, The PR Mindset, Unique Promotions

Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy […]

Compelling Copy Gets You Published

Posted by Alexander Irving under Blogging, Consumer Editorial, Editorial Insights, General, Getting Started, News Releases

by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com.  Visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles. […]

Consistency Counts

Posted by Alexander Irving under Building Authority, Consumer Editorial, Editorial Insights, General, News Releases, Strategy, The PR Mindset

Being Consistent. “Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers.  You are someone they can “count on” seeing and hearing from. […]

Is Your Salon or Spa ‘Beloved’ in Your Community?

Posted by Alexander Irving under Building Authority, Consumer Editorial, Editorial Insights, General, Getting Started, In-Salon Event Ideas, Strategy, The PR Mindset, Unique Promotions

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become […]

Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts

Posted by Sharon Esche Irving under Consumer Editorial, Editorial Insights, General, The PR Mindset

As a ‘beauty PR pro’, I pray that businesses in the beauty industry don’t cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won’t have to quit […]

What You Need to Know About the Beauty PR Process

Posted by Alexander Irving under Consumer Editorial, Editorial Insights, General, Getting Started, New Media, The PR Mindset

In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your industry […]

Good PR in a Bad Economy

Posted by Sharon Esche Irving under Editorial Insights, General, In-Salon Event Ideas, Strategy, Tips & Tricks

Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you!  Slowing economies are ripe […]

Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro

Posted by Sharon Esche Irving under Editorial Insights, General, In-Salon Event Ideas, Industry Opportunities, News Releases, Strategy, Tips & Tricks

Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend […]

Get Out of the Salon and the Neighborhood

Posted by Alexander Irving under Building Authority, Editorial Insights, General, Getting Started, Industry Opportunities, Strategy, The PR Mindset, Tips & Tricks

You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, locally, […]

All The World’s a PR Stage – Are You Ready?

Posted by Alexander Irving under Editorial Insights, General, Getting Started, The PR Mindset, Tips & Tricks

We’re Guessing, No The previous post asked the “Supermarket Conversation” question :-). That’s enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the […]