Editorial Insights
And the ABCH Winners Are …..
Drum Roll Please We’re announcing the winners đ Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full […]
How To Become an ‘Overnight’ Salon PR Success
âThe World is Filled with Talented, Poor Dreamersâ We donât remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, âLuck is what happens when preparation meets opportunityâ. More recently, a guy named Samuel Goldwyn, a Hollywood […]
Magic Media Interview Moments-Are You Prepared?
Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might […]
Seize the PR Moment!
Cosmetology Leads Among Respected Professions. Those of you that chose the career of âcosmetologyâ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes ⊠even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data to […]
Out with the Old, In with the New
You Recommend Clients Change their Look, Don’t You? âIt is not necessary to change. Survival is not mandatory.â — William Edwards Deming (1900â1993) Every hairdresser you know loves to be in the ânewsâ and to find a measure of fame … Why not? Itâs a noble goal ⊠and very doable for those willing to […]
The Most Powerful PR in the World â Bad Word of Mouth
At Lightning Speed in Today’s World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month. That’s unusual.  Obviously, he had something important to say. Mike’s topic was about bad PR. He was annoyed. Annoyed enough to need to share […]
10 Deadly Sins Against Positive PR Perception
How Are You Perceived? Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision âyourselfâ clearly. Then, and only then, can […]
PR at its Best: Simple and Old-Fashioned
Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different ⊠That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and […]
Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!
Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients â and the media â think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back […]
Don’t Neglect Great Opportunities to Get Good PR
All It Takes is an Hour or Two Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and national […]