And the ABCH Winners Are …..

Posted by Sharon Esche Irving under Building Authority, Editorial Insights, Facebook, General, How-To, Industry Opportunities, Networking, News Releases, Salon Marketing, Strategy, The PR Mindset, Tips & Tricks

Drum Roll Please We’re announcing the winners 🙂 Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business.  That’s a full […]

How To Become an ‘Overnight’ Salon PR Success

Posted by Alexander Irving under Building Authority, Editorial Insights, General, Getting Started, How-To, In-Salon Event Ideas, Industry Opportunities, Networking, News Releases, Salon Marketing, Strategy, The PR Mindset, Tips & Tricks

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood […]

Magic Media Interview Moments-Are You Prepared?

Posted by Alexander Irving under Building Authority, Consumer Editorial, Editorial Insights, General, Getting Started, How-To, Strategy, The PR Mindset, Tips & Tricks

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might […]

Seize the PR Moment!

Posted by Sharon Esche Irving under Building Authority, Consumer Editorial, Editorial Insights, General, Industry Opportunities, News Releases, Strategy, The PR Mindset

Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data to […]

Out with the Old, In with the New

Posted by Alexander Irving under Editorial Insights, General, Getting Started, Ramblings, Strategy, The PR Mindset, Tips & Tricks

You Recommend Clients Change their Look, Don’t You? “It is not necessary to change.  Survival is not mandatory.” — William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not?  It’s a noble goal … and very doable for those willing to […]

The Most Powerful PR in the World – Bad Word of Mouth

Posted by Alexander Irving under Building Authority, Editorial Insights, General, Ramblings, The PR Mindset

At Lightning Speed in Today’s World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month.  That’s unusual.  Obviously, he had something important to say. Mike’s topic was about bad PR.  He was annoyed.  Annoyed enough to need to share […]

10 Deadly Sins Against Positive PR Perception

Posted by Sharon Esche Irving under Building Authority, Consumer Editorial, Editorial Insights, General, Ramblings, Strategy, The PR Mindset

How Are You Perceived? Public relations helps to shape and cultivate how others perceive you.  But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision ‘yourself’ clearly. Then, and only then, can […]

PR at its Best: Simple and Old-Fashioned

Posted by Alexander Irving under Building Authority, Consumer Editorial, Editorial Insights, Email, General, Getting Started, New Media, Ramblings, Strategy, The PR Mindset, Tips & Tricks

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and […]

Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!

Posted by Sharon Esche Irving under Consumer Editorial, Editorial Insights, General, In-Salon Event Ideas, Tips & Tricks, Unique Promotions

Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’.  Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back […]

Don’t Neglect Great Opportunities to Get Good PR

Posted by Alexander Irving under Editorial Insights, General, Industry Opportunities

All It Takes is an Hour or Two Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and national […]