Get Out of the Salon and the Neighborhood

Posted by Alexander Irving under Building Authority, Editorial Insights, General, Getting Started, Industry Opportunities, Strategy, The PR Mindset, Tips & Tricks

You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, locally, […]

All The World’s a PR Stage – Are You Ready?

Posted by Alexander Irving under Editorial Insights, General, Getting Started, The PR Mindset, Tips & Tricks

We’re Guessing, No The previous post asked the “Supermarket Conversation” question :-). That’s enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the […]

How Do Your Clients See You?

Posted by Sharon Esche Irving under Building Authority, General, Getting Started, Strategy, The PR Mindset, Tips & Tricks

Who You Were, or Who You Are? The fact that you are here means you’re probably thinking about your professional image  … perhaps making it a bit stronger … edgier … more competitive. Some might only be seeking to freshen up their image to attract new clients … and excite their existing ones. Of course […]

BeautyPRpro – It’s All About You!

Posted by Sharon Esche Irving under General, Getting Started

The debut of our BeautyPRpro blog . . . . . . means everything to us! Why? Because you mean everything to us!. So many of you in the salon/spa industry we have known over the years have asked us to write a book, do more classes and do more PR Power workshops for salon […]