Merry Christmas and Happy New Year!
By the time we got around to getting our Christmas card out this year, Anne Vasey, our invaluable right hand here at Esche & Alexander and BeautyPRpro, was on vacation for the holidays, so it’s just the three of us pictured above. We wish you the Merriest of Christmases and the Happiest of New Years. […]
Two Killer Salon PR Ideas for Under $100
Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA ’09! (Note Deadline To Enter: Feb 2nd) Show Your Staff ‘I’m Not Just a Hairdresser‘, the 4-part Video […]
The VIP Card – A Media Attention-Getter
What’s a VIP Card?
Looking and feeling like a credit card, a VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus in this post is on how you can use it to garner more local media awareness . . . without looking moochy.
Although VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post ‘Good PR in a Bad Economy‘.
Good PR in a Bad Economy
Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you! Slowing economies are ripe […]
The World Wide Web Is a Very ‘Sticky’ Place
Old adage in the PR business Never, Never, (repeat) Never, put anything ‘in print’ you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its “New Media” derivatives are also today’s “in […]
Show Yourself! – Get a ‘Gravatar’
Try it! It’s fun. Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter. In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that […]
Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro
Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend […]
Digital Photos for Salon PR – Ready for Prime-Time?
Photos are Everything for Salon PR If you are headed for an industry show here are a few photo tips for getting good editorial shots with your digital snapshot camera. Occasionally, we (or the magazines) get emails with photos that are simply too pixel-lean … too small. They look fine on a computer screen at […]
Holiday Events Mean More PR
There is no time like the holidays . . . . . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media! Motivating For The Clients! Motivating For Your Staff! Motivating For The Media! And with holiday season just around the corner, it’s […]