BeautyPRpro – It’s All About You!
The debut of our BeautyPRpro blog . . .
. . . means everything to us! Why? Because you mean everything to us!. So many of you in the salon/spa industry we have known over the years have asked us to write a book, do more classes and do more PR Power workshops for salon owners, managers and staff pros during the year. Unfortunately, there are only so many hours in the day and until we thought of doing BeautyPRPro, we would have had to clone ourselves to serve our contract clients as Esche & Alexander Public Relations, and then do everything else.
BeautyPRpro is the perfect answer!
It’s your idea forum and workshop. It’s your place to get the PR help, information, advice, updates and suggestions you need. With your comments added to the articles we post, we all can share our successes and our (ahem) ‘not so’ successes with each other. BeautyPRPro is all about you and we are excited and proud to offer it to you.
No Advertising, No Hype
BeautyPRpro is not, and will not be, ad-supported. We have two simple goals. The first is to offer our guidance, experience and support to those salon and spa owners interested in listening and willing put in the ‘elbow grease’. You will reap the benefits. Second, to make what we do for our contract clients more cost-effectively available to those who can’t afford a full-time PR firm at this point of their development but want a way to access the brains (and occasional brawn) of one.
Who is BeautyPRpro for?
Those salon and spa owners who:
- have never been in the news (and are discouraged . . . think it’s impossible)
- are brand new owners who never tried (but know they should)
- get into the news once in a while (lucky breaks)
- are in the news fairly consistently (have a strategic PR plan)
- are always in the news and just ‘own the media’ in their area (lucky and
lucky by design)
- are interested in ramping up their visibility among their peers in top
salon/spa industry publications
- are now looking for more editorial exposure in national consumer magazines
Right now, we have imagined the following categories for our posts and article information (in alphabetical order):
- Consumer Publications
- Editorial Insights
- Industry Publications
- Industry Opportunities
- New Media
- News Releases
- Salon Industry Contacts
- The PR Mindset
- Tips & Tricks
- Your website
As we all move along together, I’m sure other categories will emerge.
Thanks for stopping by.
Sharon Esche and Alex Irving
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