The PR Mindset
The Most Powerful PR in the World – Bad Word of Mouth
At Lightning Speed in Today’s World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month. That’s unusual. Obviously, he had something important to say. Mike’s topic was about bad PR. He was annoyed. Annoyed enough to need to share […]
10 Deadly Sins Against Positive PR Perception
How Are You Perceived? Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, can […]
PR at its Best: Simple and Old-Fashioned
Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and […]
A Twitter Guide for Salon Industry Professionals and Businesses – Part 2
Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your ‘Aha’ Moment we looked at how to Twitter with a salon industry focus. This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you […]
Authenticity, Transparency, Privacy and Our Public Persona
Reach Out & Touch Someone We’ve written a number of blog posts on staying aware of your on-line legacy when participating in the social media community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place). The thrust of the posts was primarily to make you aware […]
HAIRCARE Live to Give – Damn Newsworthy!
Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy […]
How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells
Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court. If you don’t get it ( or you […]
Getting Passionate About Your industry – WOW!
Alex and I Are Passionate About Our Industry. We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice 🙂 I’m Still on a High What am […]
Consistency Counts
Being Consistent. “Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. […]
Is Your Salon or Spa ‘Beloved’ in Your Community?
This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become […]