Ever Have a Swishing Party?

Posted by Alexander Irving under General, In-Salon Event Ideas, Tips & Tricks

PR  ‘old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade.  Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and […]

Two Killer Salon PR Ideas for Under $100

Posted by Sharon Esche Irving under General, In-Salon Event Ideas, Strategy, Tips & Tricks

Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA ’09!  (Note Deadline To Enter: Feb 2nd) Show Your Staff ‘I’m Not Just a Hairdresser‘, the 4-part Video […]

Good PR in a Bad Economy

Posted by Sharon Esche Irving under Editorial Insights, General, In-Salon Event Ideas, Strategy, Tips & Tricks

Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you!  Slowing economies are ripe […]

Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro

Posted by Sharon Esche Irving under Editorial Insights, General, In-Salon Event Ideas, Industry Opportunities, News Releases, Strategy, Tips & Tricks

Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend […]

Holiday Events Mean More PR

Posted by Sharon Esche Irving under General, In-Salon Event Ideas, Tips & Tricks

There is no time like the holidays . . . . . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media! Motivating For The Clients! Motivating For Your Staff! Motivating For The Media! And with holiday season just around the corner, it’s […]