The VIP Card – A Media Attention-Getter

Posted by Sharon Esche Irving under Consumer Editorial, General, Strategy, Tips & Tricks

What’s a VIP Card?

Looking and feeling like a credit card, a VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus in this post is on how you can use it to garner more local media awareness . . . without looking moochy.

Although VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post ‘Good PR in a Bad Economy‘.