News Releases

Consistency Counts

Posted by Alexander Irving under Building Authority, Consumer Editorial, Editorial Insights, General, News Releases, Strategy, The PR Mindset

Being Consistent. “Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers.  You are someone they can “count on” seeing and hearing from. […]

Keep Local Press Focus On You – 10 ‘To Do’s & ‘To Don’ts’

Posted by Sharon Esche Irving under Building Authority, Consumer Editorial, General, News Releases, Strategy, The PR Mindset

No Matter How Busy You Get With Other Things, Keep Your Sights on the Local Press – And They’ll Keep Their Sights On You! It doesn’t matter how many salons or spas are in your town – you need to stay creative in keeping in touch with your local newspapers, magazines, anchors, and TV segment […]

Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro

Posted by Sharon Esche Irving under Editorial Insights, General, In-Salon Event Ideas, Industry Opportunities, News Releases, Strategy, Tips & Tricks

Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend […]