3 Hot Ideas to Make You Cool News
Early Birds Get the Worms
The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop?
Geolocation, and QR codes
… Smart Phone Technology and ‘smart’ marketing! It’s not the future … it’s now!
Although the mass appeal isn’t totally ‘mass’ yet, several of these new social media tools are hot-hot-hot and just starting to hit ‘in the news’. You can be the first salon or stylist in your area to be really ‘cool’ and ‘in the news’ because you are using one or more of them in your salon to your client’s benefit.
It’s not difficult to grasp, but it does require you do more than read this post and move on. It takes some looking into, thinking, and pondering.
Of course if you don’t … not a problem … it’ll be so much easier to learn about when the salon down the block shows you how. (<sigh> how come he gets all the press? Darn.)
Once you implement even the simplest idea using one of these concepts however, it’s only a matter of writing your news release and getting that news out to the media AND your clients. I can almost promise you local news pickup. Your clients love it when their salon is “a leader’ … and in the news.
“But So Few of My Clients are Techies”
Fine … who cares? This is about marketing and pr leadership. Don’t look at it strictly from a “how many of my clients use it now” point of view. That’s not what this is about. You’re first! You’re going to share your knowledge with your clients and make life wonderful for them. Trust me on this one.
Remember when you used to say “Facebook is for kids”? Missed the Twitter curve eh? Did you learn anything from that experience? Smart Phone marketing is very shortly going to be a major component of everyone’s marketing and right now is your opportunity to have the world grow into your leadership for a change.
I’ll say it once again — Being first makes you newsworthy. Remember the plethora of “Oxygen Bar’ stories around the country in the early 90s? That was ‘cool news’ back then. You remember the oxygen bars don’t you? Well just in case you don’t … it was a unique and slightly controversial ‘service’. It caused conversation, questions, and was a real curiosity. Here are some leftovers from that ‘wave’.
- Oxygen Party Bar
- Oxygen Salon & Spa
So What are These Smart Phone Hotties All About?
Geolocation social networks are to 2010 what microblogging was in 2008. Currently the geolocation leader is Foursquare. Here’s PC World’s recent explanation of Geolocation. Start reading and watching this technology. Although geolocation, and the apps for it have a way to go yet. it needs your awareness.
QR Codes are absolutely now! … And they are THE hot trend in Japan. They contain addresses, information, and web URLs and are starting to appear in magazines, on signs, buses, business cards, or just about any object that users might need information about like the city of Manor, TX that gives users with a camera phone equipped with a ‘reader app’ guided tour information.
Lots of Apps
There are lots of apps (many free), like neoreader, optiscan, to name a few with better reviews. A quick Google search on “QR Codes” will net you lots of choices. The phone scans the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. Techie phone users snap a picture and immediately are taken to a website’s special info, promotion page, special offer, value, coupon, and contest puzzle piece … whatever.
Don’t think this is where it’s going? The Feds do. Paper boarding passes will be ‘the old way’ within a couple of years. The TSA pilot program is at 48 airports right now. Read good info here.
… and it’s coming to Facebook soon too.
You can embed digital content on any ‘object’ and when someone scans that object they can “tune-in to the conversations around that product”. Your object’s message and the conversations around it are delivered to those scanning with their smart phone and on the Stickybits website (which gets Googled).
It is your message and the social media conversations that form specifically around your object/product. Ben & Jerry’s, Campbell Soup and Doritos already have content forming around their products.
What if your object is a bottle of shampoo or hairspray? Prospective customers can view your video, photos, text, or audio right at the point of sale and make their own comments on it for the next prospect to see. What’s that worth? Your counter card might have a barcode that brings all the details of what your salon promotion is all about. Tell a story. Share your cause. Whew.
Get Busy! Be First!
Three new things to learn about shouldn’t be too difficult? Huge payoff here. It took me all of three hours to learn enough to ‘envision’ how a salon or stylist might use them and then find all this info for you. Took a little longer to write the post though J.
After you do your own homework, come back and share some ideas with us. We’ll share a few with you in future posts.