General
Top 10 Tips For Beauty Career Success
I love meeting amazing and straightforward people like Thia Breen. She lifts me up with her own phenomenal beauty career success story but stops me cold with forehead-slapping simple solutions to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does Thia know about all that? She was one of […]
The Most Powerful PR in the World – Bad Word of Mouth
At Lightning Speed in Today’s World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month. That’s unusual. Obviously, he had something important to say. Mike’s topic was about bad PR. He was annoyed. Annoyed enough to need to share […]
10 Deadly Sins Against Positive PR Perception
How Are You Perceived? Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, can […]
PR at its Best: Simple and Old-Fashioned
Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and […]
Your Website is Your Best Long-Term PR-Part 2
Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. […]
A Twitter Guide for Salon Industry Professionals and Businesses – Part 2
Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your ‘Aha’ Moment we looked at how to Twitter with a salon industry focus. This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you […]
A Twitter Guide for Salon Industry Professionals and Businesses – Part 1
Part 1 of a 2 part series Twitter – Your ‘Aha!’ moment? OK gang. Many of you have confessed to being Twitter ‘challenged’. In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months. No surprise. Twitter itself has […]
Authenticity, Transparency, Privacy and Our Public Persona
Reach Out & Touch Someone We’ve written a number of blog posts on staying aware of your on-line legacy when participating in the social media community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place). The thrust of the posts was primarily to make you aware […]
Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!
Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back […]
Don’t Neglect Great Opportunities to Get Good PR
All It Takes is an Hour or Two Our whole raison d’etre here at BeautyPRpro is to share information and ideas to help you “get good at getting press”. Our job includes covering your back and bringing your attention back to remember those all-important fundamentals while you are distracted working on your local and national […]