Blogging
Publicity is to Public Relations as Public Relations is to Marketing – True or False?
Remember those kinds of relational questions in school? They forced you to think about how things really related to each other. That what this post is about because if you are clear on the relationship between PR and publicity you will be much more successful at the latter and you will have a ‘foundation’ for […]
The PR Power of Blogging for Salons
I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives. That’s not a criticism, just a fact. It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life. I speculate […]
What Not to do in Public Places
Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a ‘private’ conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? An […]
Are You Twittering?
Ouch! I’ve been a fuddy-duddy (Bet you haven’t heard that word in a while). I first heard about Twitter well over a year or so ago and my immediate reaction was, “puleeeze … another texting toy” having nothing to do with salon, spa or beauty pr, and gave it no more thought than that. I […]
The World Wide Web Is a Very ‘Sticky’ Place
Old adage in the PR business Never, Never, (repeat) Never, put anything ‘in print’ you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its “New Media” derivatives are also today’s “in […]
Show Yourself! – Get a ‘Gravatar’
Try it! It’s fun. Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter. In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that […]