Are You a Self-Sabotaging Salon Pro?

Posted by Alexander Irving under Building Authority, Consumer Editorial, Editorial Insights, General, Getting Started, Industry Opportunities, News Releases, Ramblings, The PR Mindset

Just talk … It’s upsetting.

… and it always makes us sad.

The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters.

So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the ‘big pool’ … NAHA or the Contessas, or some other great PR opportunity.

I don’t mean I’m upset because they miss out on being as famous as Nick Arrojo, or Vivienne Mackinder … Very few do.  I mean because they end up never realizing some of their  greatest dreams and creativity.  They never even take the risk.

Why so Upset Alex?

Because Sharon and I have seen it so many times over the years … so many talented salon professionals dropping the ball on themselves. Not following through. Not taking a risk.

We got a call from a salon pro in Canada last week.  She wanted to know how much BeautyPRpro charges for a press release.  Sharon and I were both at a meeting.  She left a voicemail. The Contessas are coming up you know.

We called back quickly. 3 hour time difference to Toronto.  Made it in the same day before her salon closing. We can work with that.  We called her back at work and on her cell.

We returned the call several times the next morning early because we know what crazy hours stylists have and how little time they actually have between clients.  It’s tough out there so we always go the extra mile. We’ve done that for years.

She never called again.  I hope she wasn’t just wishing … dreaming … talking … and that she found someone great to write her news and that she got it out and got what she needed. I hope I see her in the Contessas. I hope, I really hope.

Make You Angry?

Gee, I hope so.  Mad enough to do something different for you?  I hope so.

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5 responses to “Are You a Self-Sabotaging Salon Pro?”

  1. Becci says:

    I think you might have written this about me. I can come up with so many great ideas but I am not too good in the “action” department. I realized this and decided to take action and make the leap to do something really exciting with my career! I was frightened beyond belief and frankly still am! I am trying to learn some new things like giving a presentation, public speaking, finding a higher level of self confidence. I’m the girl who would literally black out when I had to give a book report in front of the class! I’m coming right along though and fight the “just give up” thoughts just about everyday. With all that said I know it’s the fear that keeps most of us from “just talking” and to go ahead and take an idea to the next level. It’s real, It’s freakin’ scary yet so worth it!

    • Alex Irving says:


      I love you!!!! Sharon and I just saw your comment and reply and totally filled up with happiness. Frankly it brought tears to my eyes. I love doing something important in this world. I am so proud of you.

      Please move ahead. Call us. I guarantee something wonderful will happen.

      As you saw from my post, you are not alone in your settling for a back seat. There are a million reasons, and fear of failure or not knowing what the ‘right’ thing to do is lead the pack in our industry.

      I will share that I once a shy man hiding behind a front and did everything I could to avoid avoid taking real risks and proving my mettle. I think the worst fear is that I would discover something about me and that ‘they’ were right. Since then I have proved they are wrong. I think you will find that to be the case.

      Bet we have a lot to talk about.


  2. What a great post Alex & Sharon. Your value and talents are priceless. With great people like Becci getting inspired too, that’s what it’s all about. After 50 years in this industry, I’ve been everything from a shampoo boy ,to a stylist, to a teacher, to a platform artist and onward. Now I have trasitioned into the ceative chemistry side of product development. What great industry this is!
    I always thank the PR guru’s like you guys who helped me develop my unique talents and grow.
    Becci, take the ball and run with it and let Sharon & Alex guide you into a career that you will enjoy forever.


    Tony Beckerman

  3. Bill Cady says:

    When you’re tired of the pain from being where you are you’ll finally decide to risk the pain you fear to get where you feel you need to be. Every experience in my 62 years has shown me the pain of getting there is never as bad as the hurt of staying where I don’t want to be.

    Clench your emotional jaw, double up your fists of willpower and independence, then start swinging! Before you know it, you’ll have what you need and won’t be feeling all that hurt any longer.

    I’m just sayin’.

  4. Becci says:

    I hold it true, whate’er befall;
    I feel it, when I sorrow most;
    ‘Tis better to have loved and lost
    Than never to have loved at all.