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Should Your Salon/Spa/Beauty Store be Using Facebook Places?
Our answer is a resounding … Why not? It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from […]
Salon PR Tip – Respect Editor’s Inboxes
You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), […]
Your Salon VIP Card – The Media Attractor Factor
What’s a VIP Card? It’s a sure-fire way to catch the attention of your local media. Looking and feeling like a credit card, a salon VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus is on how you can […]
Your Attitude: Your Best and Worst Public Relations
Your attitude … … in every situation in life, is what sets the standard and the stage for what happens to you daily. What you get … and what you don’t get. This is true if you are being interviewed by an editor, working with a salon staff member, talking to your spouse, shopping in […]
Your Website is Your Best Long-Term PR-Part 2
Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. […]
A Twitter Guide for Salon Industry Professionals and Businesses – Part 1
Part 1 of a 2 part series Twitter – Your ‘Aha!’ moment? OK gang. Many of you have confessed to being Twitter ‘challenged’. In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months. No surprise. Twitter itself has […]
Your Website is Your Long-Term Best PR – Part 1
Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation … it’s such a critical piece of the public relations and marketing mix today. It’s no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, […]
Getting Passionate About Your industry – WOW!
Alex and I Are Passionate About Our Industry. We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice 🙂 I’m Still on a High What am […]
Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts
As a ‘beauty PR pro’, I pray that businesses in the beauty industry don’t cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won’t have to quit […]
‘Real’ Networking: Your New BFF in a Bad Economy
As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold. Local personal networking is a powerful tool to do that … if you do it right! Networking Has To Be ‘Real’ To Be Right! OK, I admit it. Even though I’m a publicist, I’ve […]