PEOPLE & BACKGROUNDS
Sharon Esche
In the beauty industry, this company principal has solid experience in all aspects of the salon industry. This includes hair care, hair color, skin care, nail care, health, nutrition, fitness and fashion.
In addition to having worked with clients within these areas, Sharon Esche has spent many years on the client side, as head of Public Relations and Advertising for Clairol, Inc.'s Professional Division, and on the media side, as both journalist and author. This has proved invaluable in interpreting her own clients' needs. She is an often quoted writer and beauty authority in her own right and is a co-author and contributing editor of several consumer beauty books, two of which involved a national media tour with MacMillan and G. P. Putnam Publishers.
Sharon has also conceived and created numerous professional beauty
industry firsts. Some that continue to this day as well as others that
set the standard for many others that have followed.
Books & Other Credits
Before 'doubling the dynamics’ at Esche & Alexander in the early
90's, Alex Irving was founder, President, and Executive
Producer for New York City based ATI Multi-Media Communications.
The company specialized in creating national sales & marketing
meetings and informational, educational and motivational programs for
business & industry. Producing communications ranging from
"live" Broadway style shows, to video, film, slides and
multi-image communications, Mr. Irving was
the recipient of numerous Gold and Silver awards at the prestigious
International Film and Television Festival of New York for business
communications excellence on behalf of his Fortune 1000 clients. Over the
years his client list has included: American Express; AT&T;
Boehringer-Ingleheim; Carter-Wallace Pharmaceuticals; Corning Glass; GTE-Sylvania; Heublein
- Spirits Group; Heublein; Honeywell; IBM; Lockheed; Marine
Midland Bank; Mobil Oil; New York Stock Exchange;
Pfizer; Roerig Pharmaceuticals; Schenley Industries; Smith & Wesson;
Somerset Importers; Wallace Laboratories; White Motor Corp., to name
only a
few.
E&A's Account Coordinator, helps plan and manage all the agency's client
projects. In Public Relations, the devil is in the details and Anne's
extensive background in both the beauty and customer service industries
makes her an invaluable asset for all our clients. Her Nordstrom-inspired
customer service mindset makes her a joy to work with and her years of
industry experience as a busy high-end salon manager gives her the industry
insight and 'fast take’ to help ensure E&A projects complete on-time and
on-budget. Anne knows how to make it all happen . . . just the way its
supposed to happen and is uniquely qualified for the many roles she fills
for E&A clients.
Alex Irving
Anne Vasey