People & Backgrounds
In the beauty industry, this company principal has solid experience in all aspects of the salon industry. This includes hair care, hair color, skin care, nail care, health, nutrition, fitness and fashion.
In addition to having worked with clients within these areas, Sharon Esche has spent many years on the client side, as head of Public Relations and Advertising for Clairol, Inc.’s Professional Division, and on the media side, as both journalist and author. This has proved invaluable in interpreting her own clients’ needs. She is an often quoted writer and beauty authority in her own right and is a co-author and contributing editor of several consumer beauty books, two of which involved a national media tour with MacMillan and G. P. Putnam Publishers.
Sharon has also conceived and created numerous professional beauty industry firsts. Some that continue to this day as well as others that set the standard for many others that have followed.
Books & Other Credits
- Freelance Feature Writer (New York Times, Harper’s Bazaar, others)
- Co-Author: ‘Color Your Life With Hair Color’ with Louis Licari – G.P. Putnam & Sons (Hardcover – 1985, Softcover – 1989)
- Co-Author: ‘How to Cut, Curl & Care For Your Hair’ with Charles Booth – MacMillan (Softcover – 1985, Hardcover – 1990)
- Columnist – Beauty Fashion Magazine, New York, NY
- Contributing Editor — ‘Always In Style’ by Doris Pooser with Expert Advice From Suki Duggan
Before ‘doubling the dynamics’ at Esche & Alexander in the early 90’s, Alex Irving was founder, President, and Executive Producer for New York City based ATI Multi-Media Communications. The company specialized in creating national sales & marketing meetings and informational, educational and motivational programs for business & industry. Producing communications ranging from “live” Broadway style shows, to video, film, slides and multi-image communications, Mr. Irving was the recipient of numerous Gold and Silver awards at the prestigious International Film and Television Festival of New York for business communications excellence on behalf of his Fortune 1000
clients. Over the years his client list has included: American Express; AT&T; Boehringer-Ingleheim; Carter-Wallace Pharmaceuticals; Corning Glass; GTE-Sylvania; Heublein – Spirits Group; Heublein; Honeywell; IBM; Lockheed; Marine Midland Bank; Mobil Oil; New York Stock Exchange; Pfizer; Roerig Pharmaceuticals; Schenley Industries; Smith & Wesson; Somerset Importers; Wallace Laboratories; White Motor Corp., to name only a few.
E&A’s Account Coordinator, helps plan and manage all the agency’s client projects. In Public Relations, the devil is in the details and Anne’s extensive background in both the beauty and customer service industries makes her an invaluable asset for all our clients. Her Nordstrom-inspired customer service mindset makes her a joy to work with and her years of industry experience as a busy high-end salon manager gives her the industry insight and ‘fast take’ to help ensure E&A projects complete on-time and on-budget. Anne knows how to make it all happen . . . just the way its supposed to happen and is uniquely qualified for the many roles she fills for E&A clients.