Contact: Esche & Alexander Public Relations
Sharon Esche
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sharon@beauty-pr.com

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For Immediate Release - Company News
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Zach’s Wax Hits California:
Doing Well by Doing Good 

Zach’s Wax zoomed onto the salon and fund raising scene in California just a few short months ago and immediately started playing in the 'big leagues’. The Dallas Cowboy training camp in Oxnard, Make-a-Wish fundraisers with Southern California Supercuts, and the giant KidFest in Ventura. Just the right places for this new ‘kid-cool’ new temporary hair color in a gel to be.

Zach’s Wax President, Eric Plahn started the company after 15 years experience selling for Maly’s in Southern California. Zach’s Wax is a five color line of temporary hair color gels in pink, blue, yellow, green, red with an additional colorless holding gel. A one-ounce tube colors a minimum of two heads and the new line is named after the Plahns' 9-year-old son, Zach who usually likes sporting his team colors for soccer or baseball games, often with a mohawk or spiked hair. His sister, Lezly, 8, prefers pink or orange streaked "highlights". And, moms love the fact that the colors wash right out in one shampoo and doesn’t stain clothes or irritate skin.

What’s makes Zach’s Wax so unusual? Eric and his wife Joy knew that kids, moms and salon professionals had something important in common . . . all of them had big hearts when it came to helping others in need and this family owned company established its unusual policy of donating 10% of every sale to a charity matching the color in the tube. Pink for Breast Cancer, Blue for Make-A-Wish Foundation, Yellow for Livestrong, Green for Care Net, Red for Aids Research and its Firm Hold Clear Gel is for a hospital in Mozambique. Apparently they were right about those kids, moms and salon pros because they have all been flocking to the concept of ‘coloring people’s lives while ‘temporarily’ coloring their hair. At $6.00 a tube, Zach’s Wax is flying off shelves.

The company will also manufacture special order colors for groups and organizations with corporate or team color requirements and envisions schools and other organizations using Zach’s Wax as a fund raising tool for their own needs again with the company’s commitment to its adopted charities on every sale.

For more information on Zach’s Wax call 805-279-4472 or visit their website at www.zachswax.com.

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Top and Right: Zach's Wax at Ventura's giant KIDFEST.

Bottom: Zach's Wax and the entire Plahn family have been supported by many Supercuts throughout Southern California helping to raise funds for Make-a-Wish Foundation

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