For Immediate Release
- Company News
Download 300 dpi
production quality image belowNY MEDIA TOUR KICKS OFF
LUMIÉRE LIGHT THÉRAPIE
‘07 NATIONAL PR CAMPAIGN
Carlsbad, CA – Lumiére Light Thérapie launched its
2007 National public relations campaign with a New York media
tour in March with the country’s leading consumer magazines.
Part of an on-going educational effort, company president Tony
Case met with beauty editors to update them on the growing
category of L.E.D. light therapy while updating them on the skin
care benefits of Lumiére.
Lumière Light Thèrapie is a popular 20-minute non-invasive
treatment for facial rejuvenation that salons are now adding to
existing services for increased revenue. According to Case, the
company’s major public relations effort is “aimed at both the
national and the local levels to increase national awareness of
the brand and category while offering local support for Lumiére
salon customers”. To date, Case has met with beauty editors
from Vogue, Glamour, Cosmopolitan, New Beauty, Harper’s
Bazaar, Jane, Seventeen, Elle, Self, Lucky, Redbook, Good
Housekeeping, WWD, Women’s Health and Teen Vogue among
others. Lumiére Light Thérapie is a product of light therapy
world leader, Photo Therapeutics, and has been working
with ‘Esche & Alexander’ Public Relations for the past year on
their total media communications effort. ###
Photo Caption: Lumiére Light Thérapie President Tony Case in
front of Condé Nast building in New York. Condé Nast publishes
many leading consumer magazines. |
