Balmain logo picture 1  highlights pic  
 

Contact:
 

Esche & Alexander Public Relations
Sharon Esche
760-414-3370
866-317-2963-fax
sharon@beauty-pr.com

www.beauty-pr.com

 
 
For Immediate Release - Images Upon Request

HAIRXPRESSION BY BALMAIN PARIS EXTENSIONS
HEATING UP HAIR FASHION IN LA:
A HIT WITH CELEBS AT MTV AWARDS STYLE LOUNGE.

Los Angeles -- The hot new hairXpression couture clip-in extension by Balmain Paris are taking LA style by storm. These fun, colorful fringes and multi-length pieces were a huge hit with celebrities attending the recent MTV Movie Awards Style Lounge May 29-30 in Beverly Hills. One of several popular celeb-studded events surrounding the MTV Awards, the Kari Feinstein Style Lounge ‘08 welcomed hairXpression by Balmain Paris as a Silver Sponsor whose trendy hair fashion accessories were a virtual magnet to attending celebs like Debra Messing, Khloe and Kourtney Kardashian, Christina Milian, Shannon Elizabeth, Tamara Feldman, Briana Evigan, Ashley Scott, Nikki Blonsky, Jai Rodriguez and Scout Taylor-Compton to name a few.

Celebrity hair designer Sean James from Exclusive Artists Management was in constant demand as he did the styling honors for hairXpression’s Hollywood guests against the elegant backdrop of a $110 million dollar private estate in Bel Air. Clearly, hair extensions are hotter than ever on the LA fashion scene, and the fabulous new hairXpression by Balmain Paris couture clip-ins are clearly what the celebs and their hairstylists are now reaching for to accessorize and accent current cuts and coiffure.

According to company president Mercedes Torres-LaZich, the HairXpression by Balmain Paris retail extension line, just launched in the U.S., is also part of this week’s LA Fashion Market. “Stylists and buyers from around the country will be under one roof checking out the sizzling new hair trends in fashion, from clothing accessories to hair accessories like hairXpression.”

More hairXpression news from LA includes The Kodak Polaroid House inviting in the new line to be part of the fantastic celebrity summer parties they are notorious for hosting. And watch for hairXpression by Balmain Paris on KTLA News and other Los Angeles media, not to mention the national media this month including People Magazine and Short Hairstyles among other magazines, all talking up hairXpression’s au courant star status! It’s all part of Torres-LaZich recent hairXpression hair extensions media blitz on both coasts meeting with beauty editors of the country’s leading consumer fashion magazines.

###

To download/view PDF, left click on the thumbnail below to launch your web browser and display the 300 dpi image on our website. Right click that image and select "Save Image As . . ." or "Save Picture As . . " to save the file directly to your hard drive.

contact sheet thumb

Click photo above to download/View PDF

Click to return to press room