Contact: Esche & Alexander Public Relations
Sharon Esche or Alex Irving
760-414-3370 - Phone
760-414-3372 - Fax
sharon@beauty-pr.com
alex@beauty-pr.com


FOR IMMEDIATE RELEASE WITH PHOTO
NEW PRODUCT NEWS JUNE 2004 ISSUES
 

NEW! VISIBLE FIRMNESS IN 2- 4 WEEKS!
YG LABS ADVANCED FIRMING COMPLEX
NOW WITH MATRIXYL® PEPTIDES
CONTINUOUSLY FIGHTS AGING WITHOUT IRRITATION.


Huntington Beach, CA
- Extra-strength firming can start within days with Advanced Firming Complex with Matrixyl® Peptides, YG Laboratories' latest skin care innovation. According to Rebecca James Gadberry, President of YG, "This gentle, retinol-and AHA-free age-fighting alternative is ideal for clients who can't tolerate strong skincare solutions. The addition of Matrixyl Peptides, the commercial name for an amino acid chain based on a skin-repair peptide discovered by the National Institutes of Health, along with stabilized Vitamin C creates an oil-free serum that helps skin feel firmer instantly. And unlike lasers, peels or injections, the results from Advance Firming Complex continue to build over time, helping skin to gain firmness with continued use." The serum contains sodium ascorbate (a non-acid, non-irritating vitamin C), grapeleaf, black currant, and passionflower to maintain the skin's elasticity; coneflower and gotu kola to improve firmness up to 21% in 4 weeks; and algae peptides to reduce the appearance of lines and wrinkles by 27%. Advance Firming Complex is gentle enough to use 1-2 times daily under moisturizer and around eyes for continuous skin firming.

Advance Firming Complex is available in three sizes: 0.25 oz. for a 5-Day Trial, 1.12 oz. for home use, and a 4.5 oz. for the esthetician's dispensary. Ready to wear a salon or spa's own brand, Advanced Firming Complex with Matrixyl Peptides delivers a 60-80 percent margin. As part of their signature customer support, YG Laboratories provides scientifically-based retail support materials, including a four-color consumer education brochure, counter card and shelf-talker, that explain the product's features and benefits and increases client awareness. Educational materials are also available for staff training.

YG Laboratories, based in Huntington Beach, CA, produces over 90 pre-packaged, pre-formulated skin and body care products and an extensive variety of custom formulas for national and international brands. Call 1-800-999-4569 for more information.

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