Contact: Esche & Alexander Public Relations
Sharon Esche or Alex Irving
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FOR IMMEDIATE RELEASE WITH PHOTO
NEW PRODUCT NEWS JUNE 2004 ISSUES
 

NEW! HIGH POTENCY SOOTHING GEL
 INSTANT CALM ULTRA COMPLEX
SOOTHES VISIBLY IRRITATED SKIN USING
WHITE TEA & SEA WHIP


Huntington Beach, CA
- YG Laboratories, the leader in high-performance private label skin care, has created a new instantly soothing gel appropriately named Instant Calm Ultra Complex. Featuring White Tea, containing the most potent and calming antioxidant group of all teas, and Sea Whip, an unusually strong calming extract discovered by Scripps Oceanographic Institute, Instant Calm Ultra Complex helps to relieve redness, stinging, itching and other signs of irritation within seconds to minutes of application.

According to Rebecca James Gadberry, president of YG Laboratories and the leading ingredient authority in professional skin care, "Instant Calm Ultra Complex is the strongest soothing tool we've introduced to date. White tea has been found to neutralize 75% of lipid peroxide, an inflammatory free radical that attacks the skin's barrier and cell membranes-preludes to premature aging. Sea whip is even more impressive, inhibiting 90% of the inflammatory enzyme, phospholipase (PLA2) -the foundation of skin's inflammation. Since inflammation is the bottom line of the aging process, we believe Instant Calm Ultra should be part of every anti-aging routine, even if visible irritation isn't present."

"Instant Calm is blended in a dermalogically-tested algae extract, to help repair the damaged barrier and increase skin's moisture-holding ability. Even if their skin is stinging from other treatments, clients will feel the soothing effect instantly."

Instant Calm Ultra Complex is dermatologist-tested and is effective on sensitive, irritated skin, sunburn, waxed or tweezed skin, before or after AHA or other irritating treatments, laser, or microdermabrasion and is especially effective on chronically-irritated, rosacea- or acne-prone skin. Instant Calm is available in three sizes: 1.7 oz. for home use, 4 oz. for professional use, and a 5-Day Trial Size for consumers to try the product before they buy. Ready to wear a salon or spa's own brand, Instant Calm delivers a 60-80% margin. As part of their signature customer support, YG Laboratories provides scientifically-based retail support materials, including a consumer education brochure, counter card and shelf-talker that explain the product's features and benefits and increase client awareness. Educational materials are also available for staff training.

YG Laboratories, based in Huntington Beach, CA, produces over 90 pre-packaged, pre-formulated skin and body care products and an extensive variety of custom formulas for national and international brands. Call 1-800-999-4569 for more information.

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