PROFESSIONAL BEAUTY FEDERATION OF CALIFORNIA
HOSTS 'TOWN HALL' FOR SALONS, EDUCATORS, MANUFACTURERS
TO UPDATE, INFORM FOR SACRAMENTO IMPACT!

Sacramento, CA - The Professional Beauty Federation of California (PBFC) recently hosted over 50 concerned southern California’s salon industry professionals representing the industry's diverse segments such as independent salon/spa owners, multi-salon owners, salon managers, manufacturers, distributors, hair stylist/colorists, nail technicians, estheticians, and barbers and other salon industry-related businesses. The June 14^th meeting and luncheon, held at the Carlton Hair International training center in Irvine, was the second in a series of state-wide PBFC 'friend raisers and fund raisers’ – designed to expand support and increase awareness of the issues affecting all the beauty industry segments and the positive impact PBFC has had on all levels and areas of livelihood for California's industry professionals.

Speakers at the Town Hall included PBFC Board Chairman Ted D. Nelson who offered that 'we must move the professional beauty industry forward, developing new avenues for business growth, with a clear and unified voice helping to develop public policy and working alongside our state regulatory body’. Fred Jones, PBFC Legislative and Legal Counsel and lobbyist in Sacramento, updated attendees on key legislative and state board of cosmetology matters while exploring how the state’s six billion dollar professional beauty industry is either protected or affected in the immediate future.

James O’Regan, President, and Russell Hersowitz, Executive Director of Carlton Hair International provided the venue for PBFC and welcomed the audience, in addition to opening remarks from PBFC Vice-Chair Alexander Irving of 'Esche & Alexander’ PR. PBFC Honorary Board Member and Schwarzkopf General Manager Heinz Beiler also greeted the audience. The event raised over $20,000 to help the PBFC to help its industry! More 'Town Hall' style meetings are slated for the near future at various locations throughout the state.

To learn how to get involved and support the Professional Beauty Federation of California and have a voice in your own professional future, visit the PBFC website: www.beautyfederation.org or e-mail: directors@beautyfederation.org.

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Photo Captions

IMG0012 = (L to R) - Russel Hersowitz, Executive Director, Carlton Hair International; - James O'Regan, President, Carlton Hair Int'l; - Heinz Beiler, General Manager, Schwarzkopf - Jerry Tyler, Director of Education, Carlton Hair Int'l and PBFC Board member at recent PBFC "Town Hall" meeting.

IMG0018 = Professional Beauty Federation of California Board Chairman, Ted D. Nelson kicks off recent PBFC "Town Hall" meeting at Carlton Hair International Training Center in Irvine California.

IMG0019 = Professional Beauty Federation of California Board Chairman, Ted D. Nelson listening to Barristar Productions student show producer Paul Barry during recent PBFC Town Hall Meeting at Carlton Hair International Training Center in Irvine, California.

IMG0023 = Professional Beauty Federation of California Attorney and Lobbyist, Fred Jones reporting on Sacramento issues to assembled PBFC "Town Hall Meeting" attendees at the Carlton Hair International Training Center in Irvine, California.

IMG0026 and IMG0027 = Industry Icon John Chadwick shares some thoughts and comments during recent PBFC "Town Hall" meeting held at Carlton Hair International Training Center in Irvine, California.