California’s 'Welcome To Our World' was dubbed 'the number one lobbying event of the year' by one California Assemblymember last year and this year, despite heavy schedules wrangling over California’s budget woes, in came the legislators and staffers for their complimentary consultations, cuts, styling, facials, make-up 'mini make-overs', manicures, and a massage to 'decompress that 'capitol' stress'. Salon and spa pros flew in from around the State to do the day-into-evening political honors at Vallejos Restaurant (the 'IN’ capitol after-work spot) from 3 -7 pm.

What better time for the pros to lobby on the beautiful issues than during 'California Professional Beauty & Barbering Week" created by the PBFC inspired Resolution ACR 52. What better way to lobby than setting up your own 'direct connect' with the state's political movers and shakers. Let's face it – lobbying can be a beautiful thing, and the PBFC has just brought this 'art form' to a whole new artistic level with California's legislators ....perhaps a little less arm twisting and lip service and a LOT more teasing, tweezing, and nailing down the issues at hand!

The event attracted top local and national media coverage being picked up by the Sacramento CBS Network news affiliate (KOVR-TV) and garnering a front page, 3-photo story in the Sacramento Bee’s "Capitol and California" section. PBFC board member and public relations executive Sharon Esche says, "The Sacramento Bee is highly respected and well read by legislators and staffers as well as the general public. We simply couldn’t have asked for a better newspaper story. . . and this prime-time tv news segment created even more positive PR for the professional side of the beauty industry!"

Orchestrating this year’s event were Sacramento school owner Gary Federico (Federico College of Hairstyling), Professional Beauty Federation of California Board Member, and Fred Jones, PBFC legislative and legal counsel. Salons and their professionals who volunteered their services for the event included Collections Salons & Day Spas, Ulta Salons, Rialto, Screams Of Passion Salon/Spa, Fantastic Sams, American Hair Force and Great Clips.